Meta npe lagos asiapereztechcrunch12/15/2023 NPE’s change in strategy also included plans to invest in small, entrepreneurial teams, the company said. So far, Meta has invested in an AI-powered developer platform for building virtual characters, Inworld AI, and has been working on other non-social apps, like one that would help the formerly incarcerated re-enter society, and another for LGBTQ families who were on a journey to become parents. Meta’s NPE Team has been shifting focus in recent months to take a more global focus, rather than trying to create the next new social experience. The company suggests Move could be used for student group projects, sorority or fraternity projects, roommate to-do lists, neighborhood groups, community projects or even personal to-do lists or family chores. Ahead of the launch, the app was tested with a small group of community organizers for early feedback. It sees the app as a sort of “social tasking” tool, which makes a group’s to-dos both easier to access and more transparent. Meta confirmed Move is still a small, early test from the company’s New Product Experimentation (NPE) team, which it imagines could be used for things like community initiatives or class projects. This could serve as a subtle form of social pressure to get more involved. That is, if your avatar has no accessories, then it’s clear you haven’t participated in the group’s project yet. The idea, apparently, is to encourage group participation, as the avatar’s customization allows users to see which group members are the most productive. However, unlike traditional to-do apps, Move gamifies the experience by allowing users to earn points for tasks that are completed which in turn allows them to customize an alpaca avatar with accessories like hats, clothing, sunglasses and more. The app allows people, including individuals or groups organizing around a project, to create to-do lists and send out nudges and reminders for items that still need to be completed. Meta’s internal R&D group known as NPE Team just launched a new social app, Move, designed for both personal and group to-do lists.
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